Sorare was at the height of popularity with no major marketing campaign under their belt. With the 2022 World Cup coming up, a new free-to-play game mode and new national team player cards we felt it was the right time to define how Sorare shows up in the market. Led by 4 unique archtypes of a Sorare Manager (user); the collector, the analyst, the prophet and the lucky, we plotted out vignettes illustrating the excitment of watching the matches whilst having skin in the game. Flipping the classic Sorare tagline from Own Your Game to Own Your World.