Info

The Season 2 Launch of the SorareNBA product aimed to improve on the gameplay and promises of season 1 while enhancing every touchpoint of the manager experience. Complete with new NFT card designs, revamped brand visuals, athlete ambassadors, Augmented reality, social filters and a launch campaign, season 2 re-introduced Sorare to US sports as a new leader in fantasy sports. 'Fantasy Reimagined' reframes what it is to win at fantasy basketball by elevating the fan to manager experience through access and rewards.

Credits + Press

Sorare
Head of Creative – Thomas Destaing
Design Director – Antoine Christian

Creative Director – Ian Liu
Art Director – Teresa Wozniak
Senior Motion Designer – Matt Massarelli
3D + Motion – Georgie
Head of Film – Alfonso Bui
Product – TJ Weigel
Partnerships – Nick Libertador
Strategic Partnerships – Alex Shedlin
Content – Tyler Barto

Pyramyd Studios
Director/DP – Peter McCollough
Executive Producers – Andrew Nisinson & Meilin Gray
Assistant Director – Joy Grant
Production Design – Julia Payne
Wardrobe Stylist – Hillary Sproul
Hair & Make-up – Tia Rivers

Editbar
Post-producers – Kat Hardman & Phoebe Cole
Editor – Michael Reuter
Assistant Editor – Charlie Sears
Color – Derek Hansen
Sound Design – Dean White
Music – Sean Mcverry
GFX – Fustic Studio