Peacock aimed to solve decision paralysis above all else. A platform built for seamless watching, making it easy to jump in without endless scrolling . While working across multiple streams I eventually landed on the design of “Editorial” content within the experience. Editorial consisted of content such as live events, sports, news, collections & playlists. Working with a small team we defined a  flexible design system that was easy to translate across content types as well as templatize for future content needs.