Palms Casino & Resort was undergoing a massive rennovation that would both elevate the property and solidify their status as the premier location for luxury, food, art, culture and vice in Vegas. I was tasked with creating a visual identity to complement the restructure; balancing Vegas’ luxury & rawness while bringing forth Palm’s vision of a cultured edge. The design direction marked by torn edges that bleed rich and bright struck the right balance of indulgence and irreverence. This liquid gold approach was carried throughout the property from entertainment & signage to toiletries & stationery.
