By weaving an NFC chip into the fabric of every NBA Jersey, Nike created a brand new playground of opportunity for the sports fans. Our task was to create a digital experience that leveraged this new step in innovation while tying into the culture that made basketball fandom what it was. The Nike Connected Jersey brought a deeper connection for fans centered around rewarding team & player loyalty and keeping the dialogue flowing on game day.
Credits + Press
Role – Art Director
Team – Johnny, Tim, Nic, Kim, David, Chris, Carlos, Felipe, Cody, Liz, Gabe, Elisa, Mu, Devin, Anika, Shaun, Chewy
